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Learn how to market like the Elite, without the budget

Our mission is to help every rights holder become elite in their marketing, fan engagement and commercialisation. We've worked with industry experts who are the very best in their field, distilled what they do best and let them teach you how to do what they do - on a shoestring. 
 You’ll get access to videos, recordings, and simple worksheets designed to help your organisation action exactly what they teach.

Tailored for

  • Rightsholders

    Grassroots, semi-pro, or professional rights holders welcome.

  • Organisers and Associations

    Learn how to increase ticket sales and participation.

  • Sponsors

    Achieve your objectives by work

Course curriculum

  1. 1
  2. 2
  3. 3

    • Pt 1: How to understand your data and monetise it

    • Pt 2: How to understand your data and monetise it

    • Downloadable Worksheet

    • Walkthrough: Campaigns to capture missing fan data

    • Part 1 - Audio Only

    • Part 2 - Audio Only
  4. 4

    • Pt1: How to align marketing with ticketing, membership and sponsorship objectives

    • Pt2: How to align marketing with ticketing, membership and sponsorship objectives

    • Downloadable Worksheet

    • Walkthrough: Michaela's favourite campaigns

    • Part 1 - Audio Only

    • Part 2 - Audio Only
  5. 5

    • Pt1: Building fan loyalty and revenue: the customer lifecycle

    • Pt2: Building fan loyalty and revenue: the customer lifecycle

    • Pt3: Building fan loyalty and revenue: the customer lifecycle

    • Book 30 mins to speak with DBG for free

    • Downloadable Worksheet

    • Part 1 - Audio Only

    • Part 2 - Audio Only

    • Walkthrough: Campaigns to Capture Leads and Build loyalty
  6. 6

    • Pt1: Cost effective strategies for fan engagement and data growth

    • Pt2: Cost effective strategies for fan engagement and data growth

    • Walkthrough: Kiandra's 'go-to' campaigns

    • Part 1 - Audio Only

    • Part 2 - Audio Only
  7. 7

    • How to build a simple PR strategy

    • Audio Only
  8. 8

    • Pt1: How to align commercial goals with community participation

    • Pt2: How to align commercial goals with community participation

    • Further reading : Sydney Swans Diversity Action Plan

Learn from the very best in the industry

Our industry experts will share their secrets on how their approach and provide you with actionable steps to implement immediately.

  • Made for shoestring budgets, small staff or volunteers

  • Learn from the very best in the sports industry

  • simple worksheets designed to help your organisation action exactly what they teach.

  • Available as video, audio recordings and transcripts

Meet your instructors

ex-Head of Digital: New Zealand Rugby

David Barton-Ginger

David grew NZ Rugby's social following from zero to millions of fans. He's is an experienced Head of Digital with a demonstrated history of work and results in digital tech specialising in digital transformation. Having worked extensively alongside commercial, marketing and communications teams. David is a digital content expert - ran NZ Rugby web, mobile and social media programs to world leading results.

Fan Growth Manager

Arnaleah Hunt

Arna has an extensive fan growth and community relations background at Sydney Swans and Canterbury Bankstown Bulldogs

ex-Director of Digital Media at City Football Group

Chris Marris

Chris Senior digital executive with a successful track record across sports including City Football Group, Kayo Sports, Tennis Australia and more. He specialising in transformation, commercialisation and brand building.

Special Introductory Price

$1499 of value. This introductory price won't last long...

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